Sour Grape Ice Cream Essays

Sour Grape Ice Cream Essays Sour Grape Ice Cream Essay Sour Grape Ice Cream Essay Sour Grape Ice Cream 1 WRITTEN ASSIGNMENT: SOUR GRAPE ICE CREAM Ice cream is just ice, fat and air; the way these three main ingredients interact determines the ice cream quality. Color, texture and taste are the main quality factors for ice cream. To optimize these it is particularly important to control process parameters including the temperature and time of heating and cooling the mixture. Over-heating and slow cooling causes changes to the flavor and color of the milk, whereas under-heating may lead to survival of undesirable micro-organisms, risking food poisoning from the product. The rate at which ice cream freezes can greatly affect final product texture by determining the size of the ice crystals in the product. It is desirable to have much smaller ice crystals and lower sized fat globules and air cells in its structure. To achieve this rapid heat transfer rates are needed. The major storage requirement for the ice cream is to minimize the number of times and the duration the ice cream is melted and frozen again that causes the development of grittiness in the product. Frozen dessert manufacturers face the challenge of delivering everybodys favorite frozen treats with consistent taste, texture and quality. The additives, which act as emulsifiers and stabilizers, are used to prevent heat shock and the formation of ice crystals during the production process. The most common additives are guar gum, extracted from the guar bush, and carrageenan, derived from sea kelp or Irish moss. Ice cream flavors have come a long way from the standard vanilla, strawberry, and chocolate. In an ever-expanding array of combinations, fruit purees and extracts, cocoa powder, nuts, cookie pieces, and cookie dough are blended into the ice cream mixture. Air is added to ice cream to improve its ability to absorb flavorings and to facilitate serving. Without air, ice cream becomes heavy and soggy. On the other hand, too much air results in ice cream that is snowy and dry. The federal government allows ice cream to contain as much as 100% of its volume in air, known in the industry as overrun. Makers of high-quality ice cream such as sour grape use fresh whole dairy products, about 20% of air, between 16-20% butterfat, and as few additives as possible. The ice cream making process is a very detailed process which requires a great deal of attention to detail. Blending the mixture The milk arrives at the ice cream plant in refrigerated tanker trucks from local dairy farms. The milk is then pumped into 5,000 gal storage silos that are kept at 36Â °F. Pipes bring the milk in pre-measured amounts to 1,000 gal stainless steel blenders. Premeasured amounts of eggs, sugar, and additives are blended with the milk for six to eight minutes. Pasteurizing to kill bacteria The blended mixture is piped to the pasteurization machine, which is composed of a series of thin stainless steel plates. Hot water, approximately 182Â °F, flows on one side of the plates. The cold milk mixture is piped through on the other side. The water warms the mixture to a temperature of 180Â °F, effectively killing any existing bacteria. Homogenizing to produce a uniform texture By the application of intensive air pressure, sometimes as much as 2,000 pounds per square inch, the hot mixture is forced through a small opening into the homogenizer. This breaks down the fat particles and prevents them from separating from the rest of the mixture. In the homogenizer, which is essentially a high-pressure piston pump, the mixture is further blended as it is drawn into the pump cylinder on the down stroke and then forced back out on the upstroke. Cooling and resting to blend flavors The mixture is piped back to the pasteurizer where cold water, approximately 34Â °F, flows on one side of the plates as the mixture passes on the opposite side. In this manner, the mixture is cooled to 36Â °F. Then the mixture is pumped to 5,000 gal tanks in a room set at 36Â °F, where it sits for four to eight hours to allow the ingredients to blend. Flavoring the ice cream The ice cream is pumped to stainless steel vats, each holding up to 300 gal of mixture. Sour grape flavoring is then piped into the vats and blended thoroughly. Freezing to soft-serve consistency Now the mixture must be frozen. It is pumped into continuous freezers that can freeze up to 700 gal per hour. The temperature inside the freezers is kept at -40Â °F, using liquid ammonia as a freezing agent. While the ice cream is in the freezer, air is injected into it. When the mixture leaves the freezer, it has the consistency of soft-serve ice cream. Packaging and bundling the finished product Automatic filling machines drop preprinted pint or half-gallon-sized cardboard cartons into holders. The cartons are then filled with premeasured amounts of ice cream at the rate of 70-90 cartons per hour. The machine then places a lid on each cartons and pushes it onto a conveyer belt. The cartons move along the conveyer belt where they pass under a ink jet that spray-paints an expiration date and production code onto each carton. After the imprinting, the cartons move through the bundler, a heat tunnel that covers each cup with plastic shrink wrapping. Hardening Before storage and shipping, the ice cream must be hardened to a temperature of -10Â °F. The conveyer system moves the ice cream cartons to a tunnel set at -30Â °F. Constantly turning ceiling fans create a wind chill of -60Â °F. The cartons move slowly back and forth through the tunnel for two to three hours until the contents are rock solid. The cartons are then stored in refrigerated warehouses until they are shipped to retail outlets. Quality Control Every step of this product should be randomly tested during the production process to ensure a high quality product is being served. Reference: foodsci. uoguelph. ca/dairyedu/icmanu. html

Obedience To God Through Daniel Essays - Bible, Book Of Daniel

Obedience To God Through Daniel Essays - Bible, Book Of Daniel Obedience To God Through Daniel There are a lot of different things the Bible can tell us about obedience and disobedience. Many of which have the same outcome. Others have a very different outcome. In the book of Daniel, there are plenty of ways that the Bible can show you that there are some bad things that come out of obedience and some good things that come out of disobedience. Obedience is part of life. obeying God is a big part. But obeying God doesn't always work out the way we want it, or it can work out better then we want. This is shown many times in Daniel. Two of these different ways obedience can have an effect are shown in Daniel. One in verse 1:8-10. This is where Daniel is denied his obedience to the law even though he wants to be obedient. He is given royal food and wine to eat but asks for something different because it goes against God's law. Even though God makes the official sympathetic, he is still denied something different to eat. He received nothing for being obedient. The next part of this shows that the outcomes can be very different. In verses 12-17, Daniel asks to be tested for ten days and to be given nothing but fruits and vegetables, then to have him and his friends compared to the people given the royal foods to eat. After ten days, Daniel and his friends were in better health then the other people. Because of the way Daniel han dled the situation, God gave Daniel superior knowledge and the ability to understand dreams. Daniel had been put down by obedience and then glorified by obedience shortly after. This same type of situation happens again in the next chapter when the king has a dream that he can't have interpreted. In chapter 2 verses 10-13, the king has all the wise men in his kingdom hunted down and killed, because none of them can explain his dream. This included Daniel and his friends. Once again, by the obedience to God and the king, he is being punished. After finding out what was going on, Daniel had a vision from God. He then was taken to the king and explained to him what his dream was about. The king had thanked him for being so good and obedient by making him ruler over Babylon (vs. 24-48). He was once again glorified for being obedient. Obedience can go to a higher level still as shown through Shadrach, Meshach, and Abednego. The king had them thrown into a fire for not obeying him by worshiping his statue (vs.20), but because they were obedient to God, they were saved from the blazing fire and came out completely unharmed (vs.25). God saves us by our obedience, but he will also punish you for your disobedience. In chapter 4, the king is admiring his kingdom for all its glory, and claims that it was all his doing. As he is saying this, a voice from heaven told him that because he doesn't worship God, he was getting everything taken away from him until he was going to acknowledge that God was almighty (vs.28-32). The king then went and lived like a wild animal. He lived like this for quite some time before he finally admitted that God reigned supreme over everything (vs. 33-34). He was then, after being obedient to God, fully restored to his sanity and royal rank.. One other point shown is when Daniel was thrown in the lion's den. The administrators and satraps that ruled the kingdom with Daniel got so jealous that he was the most distinguished one of them all, that they tried to have him arrested so he could be killed. They couldn't find any grounds to have him arrested on, so instead they convinced the king to have an edict saying if anybody does not worship him for the next 30 days, they would be thrown in the lion's den. Daniel was not going to be disobedient to God so instead, he disobeyed this edict (6:1-11). The king tried to save him since they were friends, but could do nothing. He was unable to repeal his own

Effect of retiring baby boomers to US economy Research Paper

Effect of retiring baby boomers to US economy - Research Paper Example In this regard, it has been projected that the world will have about 1 billion elderly people by the year 2030, which accounts for about 33% of the world population3. As earlier stated, the U.S. is one among the countries facing the challenge of an aging population. This is because its population has been aging very fast though as fast as that of Japan. Research indicates that the U.S. aging population increased to 13.1% in 2010 up from 8.3% in 19504. The growth is projected to reach around 19.9% by 2030 and 21.2% by the year 2050. However, the research also found out that as the aging population continues to increase, the population consisting of children and the working class will decline in a few decades to come. Projections suggest that the U.S. aging population will increase by double digits in the next forty years. In this regard, the elderly age group above 65 years will increase to about 88.5 by the year 2050 up from 40.2 million in 2010. The United States is currently worrie d with the rate at which the aging population is increasing. This is because it implies that it will soon retire many baby boomers that have been very important to the U.S. economy5. In this regard, many U.S. citizens including economic analysts in the country claim that retiring baby boomers might adversely affect the U.S. economy being that it is currently struggling to recover from recession. However, not everyone is of opinion as some are skeptical arguing that retiring baby boomers may not affect the economy in a negative way. Baby boomers are basically those born between 1946 to about 1960s6. Mathematically, people born during this time are approaching their retirement age as per U.S. labor laws where the retirement age stands at 65 years of age. Mckinsey Global Institute reveals that the latest census report on America’s population found out that there are about 78 million baby boomers in the U.S. born somewhere between 1946 and 19647. This implies that a very huge num ber of baby boomers are likely to be retired in the near future, something that will most likely affect the economy in one way or the other. The objective of this paper is to examine the impacts that retiring baby boomers may have on the U.S. economy. To begin with, retiring baby boomers will impacts on the U.S. economy in different ways both positively and negatively. Currently baby boomers form the majority of workforce in the U.S. In fact, the baby boomers have contributed greatly to the growth of the United States something that cannot be denied8. This is evident from the kind of development that the America has experienced since 1946 to date. Research indicates that the American baby boomers numbering about 79 million according to a census report have earned huge amount of incomes, created wealth, which in turn spurred economic growth9. Therefore, retiring this population will most likely leave a big vacuum in the workforce, as there will be a reduction in the skilled workforce to help restore the economy of the U.S. to where it was before the financial crisis of 2007/2008. However, since the U.S. economy is still struggling to recover from the recent financial meltdown, retiring baby boomers may worsen the situation according to some economic pundits. This is because there will be little expertise to help in revamping the economy

Groupware Essay Example | Topics and Well Written Essays - 500 words

Groupware - Essay Example Let us now discuss whether implementing a groupware turns out to be a problem for my organization or not. The name of the organization, where I work, is United States Air force. I work in the satellite communications department where my job is to supervise wireless radio and satellite systems and equipment maintenance activities. Some of my other core responsibilities include ensuring compliance with maintenance management publications and procedures, inspecting wireless radio/satellite communications activities, employing orbiting communication satellite, line-of-sight, and tropospheric scatter techniques, Installing ground radio, satellite, and telemetry communications equipment, and locating radio frequency interference sources.   The organization has recently implemented a groupware to help all departments fulfill their responsibilities in a collaborative manner. â€Å"If designed and implemented properly, groupware systems are very useful when it comes to supporting knowledge management† (Frost, 2010). The type of groupware, which has been implemented for use by the company, is management information system. Let us discuss this groupware and its advantages and disadvantages for the company. Information is the key to success of any organization. Management information system means management of the information, which is required to administer different business activities. MIS keeps proper record of all information that is needed to run the business activities effectively. The main task of a management information system is to ensure delivery of correct information to the intended receivers of the information. In our company, MIS helps us document the collected information, store the information in appropriate locations, keep track of the information, and provide required information to the concerned departments. Completeness and relevance are also two of the key aspects of a management information system. The users are provided with complete and the

Israel and Palestine Issues Essay Example for Free

Israel and Palestine Issues Essay The issues between Palestine and Israel originate in the late 19th and early 20th centuries. The list could drag on and on about what exactly they are fighting about but most of their issues are somehow related to land and property. To this day they can’t come to an agreement on who owns Jerusalem. That has been a touchy subject for ages. Israel is also worried about their settlements they have created since the Six Day War and what will happen to them if and when a peace treaty is defined. One cause of Palestine’s’ fury has to do with the refugees which occurred from the Israeli War of Independence in 1948. In brief, these two countries’ conflict is long ago rooted and still there hasn’t been a resolution for the troubles they are having. First off Israel and Palestine have been unable to decide who gets to claim Jerusalem as their own. Both countries title Jerusalem as their Holy place of worship. Israeli’s are for the most part Jewish and Palestinian’s are Muslim; Jewish book of holies is the Tenach and Muslim book of holies is the Koran. In the Tenach Jerusalem is mentioned over 700 times whereas in the Koran it wasn’t mentioned once. We can trace back Jerusalem as being the capital of Israel 2,000 years before Islam/Palestine was created. There is no record of Palestine ever having control or right, if you will, over Jerusalem. Israeli’s and Palestinians are concerned about their religious holy places under the governing of the other country. On occasion, Palestine has not allowed Jews to visit the Western Wall, and Jewish cemeteries have been abused or violated. Israel on the other hand, has seldom blocked sacred sights of another religion. Jerusalem has been a long disputed piece of land between these two groups of people and it probably won’t get any better. Next in order, during the Six Day War Jewish communities were captured by Israel from Jordan. Since then Israel has set up more than 130 settlements. The majority of Jews live in 8 of the largest settlements, which Israel would like to free and make theirs in a peace treaty agreement with the Palestinians. Most of the large ones border Israel and the West Bank, excluding a few which dwell deep inside Palestinian territory. Building and remodeling of the settlements has been an ongoing project since 1967. In 1997 they had formed 31 settlements with 4,400 people; in 1992 they had a total of 120 settlements with a total of 100,000 people; and in 2009 the opulation had grown to more than 306,000 people. This arguing about the settlements is one cause to the stalling of the peace process between these two countries. The Palestinians are being inconvenienced because the settlements redirect the resources needed by their towns. They also stunt the traveling of Palestinians because the security challenges them if they pass through the local roadways. Third of all, Palestinian Refugees haven’t been allowed to return to their families and homeland after the 1948 Israeli War of Independence. The estimated number of Israeli’s who either fled or were thrown out of their country tolled about 711,000 in 1949. In 2010 a survey was taken and they found out that there were more than 4. 7 million descendants of the original refugees. One third of them live in camps in Jordan, Lebanon, Syria, the West Bank, and the Gaza Strip, the rest live in towns and cities near the refugee camps. Palestine is urging the right of the refugees to return to the places they lived before the war but new Israeli law only allows Jews to gain citizenship. Therefore Palestinians cannot apply because obviously they are Muslim. Israeli’s ponder the possibility of letting the refugees return in the form of a family reunion and allowing a vague number of further refugees to settle as well. This resolution involves the U. S. to help aid the refugees with money and services until they are able to provide for themselves and get back on their feet in the new setting. Israel and Palestine still haven’t resolved this issue because they are more concerned with bigger issues. In summary, Palestine and Israel have many unresolved issues that may or may not ever be dealt with. Both countries have their own beliefs and practices which more than likely won’t be able to coincide and cooperate long enough to make agreements and choices that benefit both sides and make everyone happy. Clearly if they don’t start making compromises and giving up a little to get what they want no one that lives there will ever be happy because the problems will just be sitting there getting bigger and bigger, eventually turning into another war.

Packaging for the new product Essay -- Design and Technology

Packaging for the new product Packaging is vital, as goods need to be transported to the consumer in a safe, hygienic and protected condition. For instance putting tin foil round a kitkat, nestle product, keeps the bar fresh and prevents deterioration, instant coffee tends to be sold in jars to prevent spillage and because glass is a strong material, Nescafe Espresso roast is sold with ‘click lock closure’, which makes the jar easy to open. Additional packaging may be needed to assist retailers store the products easily and safety on the shelves. Packaging is essential to inform the customer about the contents, ingredients, weight, care instructions, etc. Some of which are legal requirements. Good packaging is an important part of the product. The basic function of packaging has always been to protect and contain a product. In a competitive market, branding and packaging are important and have become an integral part of the product. We instantly recognise products by the size, shape and colour of packaging. Packaging may be used by the manufactures to promote the goods, as the colour, design or lettering may make the product more attractive and noticeable to certain consumer on the shelf. Packaging is not just a safety attribute, different features are added to packaging to attract different segments, for example a children’s crisp might have colourful cartoons, entries to competitions or even a mini game on back of the packet. These types of product...

Five Marketing Steps in Bowie State Expansion Essay

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing as it applies to Bowie State University plays an integral part in the longstanding tradition and the growth of the university. In order to fully understand marketing you have to be aware that the ability to adapt and change is a major part of grasping and successfully competing in this global marketing society. Accountability in marketing is more important than ever today due to the tight economic restraints and an ever evolving society. Bowie State University realizes that they cannot spend large amounts of money on unproductive marketing campaigns, but in order to be successful an effective marketing plan must be in place. Bowie State University goal should be to create a strategic marketing plan that will have a measurable impact on obtaining and maintaining student enrollment at a minimal cost. There are critical marketing concepts such as relationship marketing, integrated marketing, internal marketing, interactive marketing and market adaptation that all play an important role, not only in society, but also in the development and success of Bowie State University and any other entity or corporation. Relationship marketing is a type of marketing that puts an emphasis on consumer satisfaction and retention. It focuses on the longstanding relationship with the consumer rather than the prominent focus on an immediate sales transaction. With the growth of the internet in the past two decades, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. Relationship marketing extends to include inbound marketing efforts, public relations, social media and application development. The overall goals of relationship marketing are to discover, attract and win new clients, take care of and retain those the company already has, attract former clients back into the fold, and decrease the costs of marketing and client service. Retention is a major factor in relationship marketing and to the demise of Bowie State University. The implementation of random surveys to current students is an excellent tool used to measure customer/student satisfaction of the university as a whole. In addition to, there must be some interactive relationship building with future students in whom they are attempting to acquire and retain. I have noticed as new student to the campus of Bowie State that the university doesn’t place enough emphasis on customer satisfaction, because I have been enrolled for two semesters and nobody in the student affairs/customer relations has inquired to my satisfaction. I have definitely been pondering the idea of accepting some of the other offers provided for the MBA program. I am huge on excellent customer as I have personally worked in that area for many years and I understand the importance of retention to the success of one’s business. Bowie State desperately needs to re-direct some resources in that area to decrease the retention rate and increase student morale, and also to a ttract new clients to the campus. Relationship marketing is a concept not only intended for current students, but also for potential staff and faculty that the university is attempting to acquire. Integrated marketing happens when the marketer devises marketing activities and assembles market-programs to create, communicate, and deliver value for consumers such that â€Å"the whole is greater than the sum of its part.† All company communications must be integrated, meaning that being able to choose communication options that reinforce and complement the one another. In order for Bowie State to achieve in this area, there must be commercials via television and the radio, printed advertisements, public relations and some kind o events to entice a more loyal customer population. Bowie State University website is very user-friendly, but the website alone is not sufficient to the success of a greater student enrollment and retention. Integrated marketing must be employed to ensure Bowie State University’s success, because they must equally maximize all areas to ensure and reinforce the face of the university. The ability to employ integrated marketing puts Bowie State University at the center of its strategy and executes extremely well across all channels and lines of business. Integrated marketing doesn’t stop at the organizational boundaries of the marketing department. Integrated marketing requires an integrated approach to marketing, sales, and service. Internal marketing is the task of hiring, training, and motivating able employees who want to serve customers well. This concept is just what it says-internal and Bowie State University in my opinion, isn’t utilizing this concept to help grow the business. This process occurs within an organization where the functional process aligns, motivates, and empowers employees at all management levels to deliver a satisfying customer experience. Over recent years internal marketing has increasingly been integrated in brand management, which strives to build stronger links between the employee brand experience and customer brand experience. The challenge for internal marketing is not only to get the right messages across, but to implant them in such a way that they both change and strengthen employee performance. Bowie State University has a major need for internal marketing, because in my brief experience here on campus I’ve noticed how the faculty and staff are unequally balanced and not customer motivated. We as students are the customers to the university and yet I feel we are treated as to be insignificant and are expected to just accept whatever is offered by key administration. It appears if there is some type of buddy system in place when it comes to hiring qualified staff, because in my observation I have noticed that many instructors aren’t prepared for class, nor are they even delivering a quality education. My experience here at Bowie State University has been a bitter-sweet one, because of the inequalities and inconsistencies I have noticed. Interactive Marketing refers to the evolving trend in marketing where marketing has moved from a transaction-based effort to a conversation. Interactive marketing is the ability to address an individual and the ability to gather and remember the response of that individual leading to the ability to address the individual once more in a way that takes into account his or her unique response. The ability to remember what the customer has said and implementing those ideas can and will benefit the brand of Bowie State University. Amazon.com is an excellent example of the use of interactive marketing, as customers record their preferences and are shown selections that match not only their preferences but recent purchases. Interactive Marketing allows customers and prospects to participate in the process of building a brand’s image in a certain market or target group’s minds and as a result it makes the customer feel empowered and heard. With brands becoming more defined by actions and not simply words, social networks, search engines and mobile device growth gives our consumers even more power, so it’s important to love your customers and most of being able to respect their opinions and views on certain things that would better enhance the brand name of Bowie State University. I would really love to sit with the marketing department and observe their thought patterns as it relates to the student body who are the customers of Bowie State University. Performance marketing is a type of marketing in which business rewards one or more affiliates for each customer gained based on their marketing efforts. I feel that this particular program should also be implemented within the marketing/admissions department here at Bowie State University; however, it should also extend to the number of satisfied customers retained as well. Many times the business is acquired, but maintenance and follow-up is critical to the success of any organization or social enterprise. Bowie State needs to have a plan in place that rewards faculty and staff for generating new referrals/students or staff to the campus. At the University of North Carolina-Charlotte, it is and has been a practice that whenever new undergraduate or graduate students come on-board they are uniquely placed with a current students whose responsibility is to aide them in any means necessary until they are solely comfortable with the campus, the administration and all of the resources th at are offered to the student. Bowie State University acquires the students, but really no follow-up to see how comfortable they are. Now, in my opinion this isn’t good customer service nor should any reward be granted based on that kind of behavior. Performance marketing needs to be measured very closely by upper administration, because many times lower ranked staff generally take the attitude as if it’s not their problem. So, if everyone is taking on that same approach then it’s obvious as to why enrollment has significantly dropped. In my conclusion, Bowie State University has many opportunities where it can advance in the marketing arena. Unfortunately, if they continue down this path then all the other major colleges and universities will obtain and retain the vast majority of business that is streaming abroad.

Indian English Literature Essay

History of English language and literature in India starts with the advent of East India Company in India. It all started in the summers of 1608 when Emperor Jahangir, in the courts of Moguls, welcomed Captain William Hawkins, Commander of British Naval Expedition Hector. It was India’s first tryst with an Englishman and English. Jahangir later allowed Britain to open a permanent port and factory on the special request of King James IV that was conveyed by his ambassador Sir Thomas Roe. English were here to stay. As East India Company spread its wing in southern peninsula, English language started to get newer pockets of influence. But it was still time for the first English book to capitalize. Late 17th century saw the coming of printing press in India but the publication were largely confined to either printing Bible or government decrees. Then came newspapers. It was in 1779 that the first English Newspaper named Hickey’s Bengal Gazette was published in India. The breakthrough in Indian English literature came in 1793 A.D. when a person by the name of Sake Dean Mahomet published a book in London titled Travels of Dean Mahomet. This was essentially Mahomet’s travel narrative that can be put somewhere between a Non-Fiction and a Travelogue. In its early stages, the Indian writings in English were heavily influenced by the Western art form of the novel. It was typical for the early Indian English language writers to use English unadulterated by Indian words to convey experiences that were primarily Indian. The core reason behind this step was the fact that most of the readers were either British or British educated Indians. In the coming century, the writings were largely confined to writing history chronicles and government gazettes. In the early 20th century, when the British conquest of India was achieved, a new breed of writers started to emerge on the block. These writers were essentially British who were born or brought up or both in India. Their writing consisted of Indian themes and sentiments but the way of storytelling was primarily western. They had no reservation in using native words, though, to signify the context. This group consisted likes of Rudyard Kipling, Jim Corbett and George Orwell among others. Books such as Kim, The Jungle Book, 1984, Animal Farm and The man-eaters of Kumaon etc were liked and read all over the English-speaking world. In fact, some of the writings of that era are still considered to be the masterpieces of English Literature. In those periods, natives were represented by the likes of Rabindra Nath Tagore and Sarojini Naidu. In fact, Geetanjali helped Tagore win Nobel Prize for Literature in the year 1913. There was a lull for more than 3 decades when India was passing through the era of aspiration and reconstruction. Some sporadic works such as ‘A Passage to India’ by E M Foster, ‘The Wonder that was India’ by E L. Basham and ‘ Autobiography of an unknown Indian’ by Nirad C Chaudhuri though set the stage on fire but were unsuccessful in catalyzing and explosion. It was in late seventies that a new breed of Convent, boarding school educated and elite class of novelists and writers started to come on block. The likes of Salman Rushdie, Vikram Seth, Amitabh Ghosh and Dominique Lepierre set the literature world on fire. Rushdie’ s ‘ Midnight Children’ won Booker in 1981 and send the message loud and clear that Indians are here to stay. Arundhati Roy and Kiran Desai repeated the feat when they won Man Booker in the year 1997 and 2006 respectively. In the mean time, a new crop of authors such as Pankaj Misra, Chetan Bhagat, Jhumpa Lahiri, William Dalrymple, Hari Kunzuru have arrived on the international scene and their writings are being appreciated round the globe. India became independent from Britain in 1947, and the English language was supposed to be phased out by 1965. However, today English and Hindi are the official languages. Indian English is characterized by treating mass nouns as count nouns, frequent use of the â€Å"isn’t it?† tag, use of more compounds, and a different use of prepositions. With its distinct flavor, Indian English writings are there to stay. With he surge of English speaking population, the future looks anything but bleak.

Sidra Digital and Social Media Strategy

Sidra Digital and Social Media Strategy Additional comments These are additional comments whai are based on the digital and social media strategy presented to Sidra Company. Generally, this strategy is developed to assist Sidra in enhancing efficiency in its operations by increasing contact with customers and employees through social media interaction. This is an important strategy due to the increase in the Internet usage and subscription.Advertising We will write a custom proposal sample on Sidra Digital and Social Media Strategy specifically for you for only $16.05 $11/page Learn More Moreover, the strategy is important because customers and employees use the social media frequently, which makes digital and social media the best place to communicate with employees and customers freely and easily. Additionally, digital and social media strategy will enable the company to enhance public relations because it will provide the organization with the possibliity to respond quickly to inquiries from cl ients. It will also enable the company to conduct reliable and quality survey research based on customer feedback (Wasserman and Kibani 67). How to secure the social media accounts The use of technology is on the rise, this has led to negativity and an increase in hacking. Several companies and individuals have been victims of hacking, which affects the operation of business organizations in the social media networks. The organization should make it a priority to secure the social media accounts to verify that customers and clients trust their communication through online channels. There are several methods that the company may use to secure its social media accounts, for instance, assigning a specific employee the duty to manage the accounts. Social media accounts should be managed by one person in the organization to ensure the administrator of the page is the only person who knows the password. This will protect the password from easy access by unauthorized persons. Secondly, cre ating a sign in seal will also improve safety of the account. Additionally, sign ins from other devices whach are not authorized by the organization should be detected and alerts ahould be sent to the administrators account. These will certify the safety of the accounts (Erik, Muntinga and Moorman 73). How to integrate social media with website contents Integration of the social media and website should be a priority for the organization. Integrating social media with the website content increases traffic and communication in social media. We will design and integrate social media icons on the website that will lead to the official social media pages of the organization.Advertising Looking for proposal on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More This will enable clients and other interested parties to easily interact with the company from their official social media accounts and pages. We will also desi gn a page section displaying recent and important communication from the social media to enable customers who visit the website to view the trending topics about the organization on the social media (Erik, Muntinga and Moorman 81). Social media account set up Setting up a social media account is challenging because customers communicate with the company using Arabic and English. Social media accounts allow communication in any language because translation is available using Google. Therefore, the organization will have to register with Google to be on Google maps, and enable the administrator to use Google translator to translate any communication from other languages he or she does not understand well. Moreover, liaising with other social media sites such as Twitter and Facebook will be important because it will enable the organization to gain authority to use icons and logos of these social media sites on the organizational website. Generally, the organization has to subscribe wit h Google affiliate and other social media companies as a business, thus it will be required to incorporate their icons and logos on the companys website to enable easy access and communication between the company, employees and customers, as well as among other stakeholders (Wasserman and Kibani 28). Engagement with audience Monitoring engagement with the target audience on the social media is a challenge that most people face and companies is not an exaption. Companies use social media networks as a way of enhancing efficiency in operation. Similarly, Sidra intends to increase efficiency in operating by improving communication with customers, employees and other stakeholders. We require a program that monitors traffic on the site and social media sites, account and pages of the company to record engagement with clients.Advertising We will write a custom proposal sample on Sidra Digital and Social Media Strategy specifically for you for only $16.05 $11/page Learn M ore Determining the level of engagement with the target audience is important because it will enable the organization to evaluate the impact of the digital and social media strategy that is in use. Moreover, it will enable the organization to easily review the impact of the strategy and make relevant and necessary changes to maintain quality operations (Wasserman and Kibani 94). Response to feedbacks Using social media sites is challenging because clients may post positive as well as negative feedbacks. These are important to the development and growth of the company sinse complany will be able to adapt to clienss demands and thus improve its services. Furthermore, quality improvement is based on the feedback given by customers. It is easy for customers to provide feedback through social media communication. The administrator of the account should respond to both positive and negative feedback. It should be the priority of the organization responding to negative feedbacks. R esponse to negative feedbacks is a credit to an organization because it is an easy way to clarify on the issues. We will install a program that filters negative and positive feedback to ensure that the administrator of the account easily views the communication in categories. Negative feedback should be responded first to establish clarity and enhance public relations with the clients. It is a negative feedback that can affect the operation of the organization, therefore, they require prompt response to maintain good relations with the customers and the general public, while enhancing efficiency and increasing levels of returns. This plan will enable the administrator to respond to both positive and negative feedback appropriately. Moreover, we will develop specific responses to some feedback to assure timely response. Responses such as ‘thank you’, ‘you will receive a response from the administrator’, and ‘thank you for contacting us’ among ot hers (Wasserman and Kibani 103). How to address concentration on a specific social media account or site Traffic and use of social media sites depend on the preferences of the customers and the target group. However, the organization will have to subscribe to an account with the available social media companies. This will enable the company to address the needs and concern of all customers across the region. It is likely that the social media site that has the highest number of subscribers who are the customers of the organization will lead to active activities and communication between the customers and the organization. However, the most common social media sites used by organizations in communicating with clients and its employees are Twitter and Facebook (Erik, Muntinga and Moorman 38).Advertising Looking for proposal on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The organization may notice over concentration on a specific social media account, for example, Twitter. This can be a challenging situation for the organization. Basically, before implementing this strategy the employees must undergo training on how to integrate this new way of operation into the normal operating method and techniques. Receiving more response from the target group from Twitter than Facebook will be an evidence for the organization that a large number of the target group are actually subscribed to Twitter. This will enable the organization to increase its activity on Twitter account to cinch prompt response to inquiries that need quick reply from the organization. Furthermore, the organization will therefore have to encourage its employees to use Twitter to enhance communication with the customers (Wasserman and Kibani 75). Examples of social media contents The digital and social media strategy that the organization intends to initiate and implement targets differen t regions of the globe. Social media sites enable organizations to interact with customers across the globe. This will compel the company to make sure that the contents of the social media being used are relevant to the target group. The groups that we target are from the European region, Africa, Middle East and Asia among others. Regions such as Canada, Europe and America are not aware of Sidra. Therefore, the media content shared with these regions will focus on informing them more about the organization to enhance their understanding and knowledge. Although countries in the Middle East are aware of Sidra, they are ignorant of social media. Therefore the contents we share with the customers in this region will be educating them on the importance of using social media and encouraging them to increase subscription to social media (Erik, Muntinga and Moorman 118). Marketing plan Marketing is the process that organizations use to inform customers of their new, existing, and future pro ducts. Organizations require an effective marketing plan to guarantee addressing the needs of customers as soon as possible. As a company, we will recommend Sidra to establish an effective marketing plan to ascertain that this strategy is appropriately and effectively implemented. Establishment of an effective marketing plan will require Sidra to conduct extensive research, which will require the services of specialized marketers. As a company, we cannot offer a marketing plan for the organization, but provide a strategy and it is upon the organization to decide on the company to seek services based on their financial strength. Therefore, the cost of the marketing plan will depend on the provider that Sidra decides to seek services from (Erik, Muntinga and Moorman 110). Engagement with influencers Influencers will play an important role in ensuring that the strategy is successfully implemented in the organization. Sidra will engage with them directly to build a direct association. T he influencers that Sidra will engage with directly will be the social marketing agencies in Europe, Canada and America to increase awareness about the organization (Wasserman and Kibani 43). Ketchum Company input and contributions We, as the organization in charge of developing the strategy, assure Sidra quality services due to the nature of our business and experience in offering such services. We have a good monitoring system that enables the organization to successfully evaluate and supervise the strategy. Our system will enable the organization to communicate with customers in any language. Communication with any language via the support services will be possible through integration of the Google translator in the system. Moreover, the storage capacity we offer will enable the organization to store reports for the purposes of weekly, quarterly and annual status checking. Additionally, our program will assist the company in establishing a strategy to aid in client reviews, onlin e status reports and conference calls (Erik, Muntinga and Moorman 107). Erik, Cambria, Daniel Muntinga and Smit Moorman. Principles and Practice of Marketing. Oxford : Oxford University Press, 2009. Print. Wasserman, Todd and Shama Kibani. Contemporary Marketing Strategies: Digital and Social Media. London: Cengage Learning, 2010. Print.

Third Battle of Kharkov in World War II

Third Battle of Kharkov in World War II The Third Battle of Kharkov was fought between Feb. 19 and March 15, 1943, during World War II. As the  Battle of Stalingrad  was concluding in early February 1943, Soviet forces launched Operation Star. Conducted by Colonel General Filipp Golikovs Voronezh Front, the goals of the operation were the capture of Kursk and Kharkov. Spearheaded by four tank corps under Lieutenant-General Markian Popov, the Soviet offensive initially met with success and drove back German forces. On Feb. 16, Soviet troops liberated Kharkov. Angered by the loss of the city, Adolf Hitler flew to the front to assess the situation and meet with the commander of Army Group South, Field Marshal Erich von Manstein. Though he desired an immediate counterattack to re-take Kharkov, Hitler ceded control to von Manstein when Soviet troops neared Army Group Souths headquarters. Unwilling to launch a direct assault against the Soviets, the German commander planned a counterstroke against the Soviet flank once they became overextended. For the coming battle, he intended to isolate and destroy the Soviet spearheads before mounting a campaign to re-take Kharkov. This done, Army Group South would coordinate with Army Group Center to the north in re-taking Kursk. Commanders Soviet Union Colonel General Konstantin RokossovskyColonel General Nickolay VatutinColonel General Filipp Golikov Germany Field Marshal Erich von MansteinGeneral Paul HausserGeneral Eberhard von MackensenGeneral Hermann Hoth The Battle Begins Commencing operations on February 19, von Manstein directed General Paul Haussers SS Panzer Corps to strike south as a screening force for a larger assault by General Hermann Hoths Fourth Panzer Army. Hoths command and General Eberhard von Mackensens First Panzer Army were ordered to attack into the overextended flank of the Soviet 6th and 1st Guards Armies. Meeting with success, the early days of the offensive saw German troops breakthrough and sever Soviet supply lines. On February 24, von Mackensens men succeeded in surrounding a large part of Popovs Mobile Group. German troops also succeeded in surrounding a large portion of the Soviet 6th Army. Responding to the crisis, the Soviet high command (Stavka) began directing reinforcements to the area. Also, on February 25, Colonel General Konstantin Rokossovsky launched a major offensive with his Central Front against the junction of Army Groups South and Center. Though his men had some success on the flanks, going in the center of the advance was slow. As the fighting progressed, the southern flank was halted by the Germans while the northern flank began to overextend itself. With the Germans exerting heavy pressure on Colonel General Nikolai F. Vatutins Southwestern Front, Stavka transferred 3th Tank Army to his command. Attacking the Germans on March 3, this force took heavy losses from enemy air attacks. In the resulting fighting, its 15th Tank Corps was encircled while its 12th Tank Corps was compelled to retreat north. The German successes early in the battle opened a large gap in the Soviet lines through which von Manstein pushed his offensive against Kharkov. By March 5, elements of Fourth Panzer Army were within 10 miles of the city. Striking at Kharkov Though concerned about the approaching spring thaw, von Manstein pushed toward Kharkov. Rather than advance to the east of the city, he ordered his men to move to the west then north to encircle it. On March 8, SS Panzer Corps completed its drive north, splitting the Soviet 69th and 40th Armies before turning east the next day. In place on March 10, Hausser received orders from Hoth to take the city as soon as possible. Though von Manstein and Hoth wished him to continue the encirclement, Hausser directly attacked Kharkov from the north and west on March 11. Pressing into northern Kharkov, the Leibstandarte SS Panzer Division met heavy resistance and only gained a foothold in the city with the aid of air support. The Das Reich SS Panzer Division attacked into the western side of the city the same day. Stopped by a deep anti-tank ditch, they breached it that night and pushed on to the Kharkov train station. Late that night, Hoth finally succeeded in making Hausser comply with his orders and this division disengaged and moved to blocking positions east of the city. On March 12, Leibstandarte division renewed its attack south. Over the next two days, it endured brutal urban fighting as German troops cleared the city house-by-house. By the night of March 13/14, German troops controlled two-thirds of Kharkov. Attacking again the next, they secured the remainder of the city. Though the battle largely concluded on March 14, some fighting continued on the 15th and 16th as German forces expelled Soviet defenders from a factory complex in the south. The Aftermath of the Third Battle of Kharkov Dubbed the Donets Campaign by the Germans, the Third Battle of Kharkov saw them shatter fifty-two Soviet divisions while inflicting approximately 45,300 killed/missing and 41,200 wounded. Pushing out from the Kharkov, von Mansteins forces drove northeast and secured Belgorod on March 18. With his men exhausted and the weather turning against him, von Manstein was compelled to call a halt to offensive operations. As a result, he was unable to press on to Kursk as he had originally intended. The German victory at the Third Battle of Kharkov set the stage for the massive Battle of Kursk that summer. Sources World War II Database: Third Battle of KharkovTimelines: Third Battle of KharkovHistory of War: Third Battle of Kharkov

Describe at least 5 scenes of the movie Rossie the Riveter Review - 2

Describe at least 5 scenes of the Rossie the Riveter - Movie Review Example It was explained that Lewis worked with a strong white woman from Arkansas who would smooth down the other side of the rivet once it went through. Also, bucking required more strength and Riveting required more skill. What is interesting is that we have a black woman and a white woman working side by side, completing two different but equally important roles. This is interesting because much of the country still employed segregation policies and having blacks work alongside whites seems significant. The next important scene was the analysis of Rockwell’s painting of Rosie the Riveter. What is important to note is that the character has both strong masculine and feminine features. The feminine features are that she is wearing lipstick, nail poish, penny loafers, rouge, she keeps a compact and handkerchief in her pocket, her visor looks like a halo and she is depicted as eating which is considered a domestic practice. Rosie’s masculine features are that she has a leather arm band, she has big arms, dirty overalls (women didn’t typically wear pants), and Rosie is carrying a large and heavy riveting gun. This is significant because it really portrays that women can complete the tasks necessary to get the job done but also hold onto their feminine identity. The next scene is the discussion of the US Office of War Information publishing the magazine of war guide which was aimed at giving ideas to the publishers of magazine for how to attract female workers. This was described as a government lead effort to recruit women workers. Ultimately this is significant because it represents that the government officially recognized that women were important not only for domestic roles but also for industrial and other commercial roles. The next scene follows the same trend as the last scene in which the War guide in September 1943 recommended that all magazines write about women in the workplace with the goal of emphasizing that all jobs that women completed

Managment And Leadership Development Essay Example | Topics and Well Written Essays - 4000 words

Managment And Leadership Development - Essay Example This report declares that managers are mainly responsible with the ways and means of getting a job done. Hence it can be concluded that management has the responsibility of planning and regulating the organization by designing and implementing proper procedures. Management is also responsible for ensuring the cooperation of employees and team work by guiding and supervising their activities and providing appropriate motivation. Some of the most significant changes in management in the last twenty years have been brought due to world recession. Global recession has increased competition and the importance of marketing. This increased competition has led to the adoption of new management techniques. Globalization and resultant increased competition has put pressure on the management to anticipate change and prepare organizational resources to meet those needs. This paper makes a conclusion that after studying the various aspects and views of management development and leadership it is concluded that both of them are necessary for sustainable long term growth of the organization. In this fast changing, highly competitive, globalized world, organizations need to adapt swiftly to the changing environment which can only be done by creating a learning environment in the organization. Learning culture encourages managers to develop their skills and knowledge through training and development and the development of managers should be matched with organizational needs for mutual benefit.